research

a catalog of insights for creative operators.

In Practice 001: RJ Powell (@ibreathmusicallday)

Aug 10, 2026

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14 min read

In Practice 001: RJ Powell (@ibreathmusicallday)

the worldbuilding half of brand building

May 14, 2026

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6 min read

taste is the job now

Apr 27, 2026

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6 min read

taste is the job now

every piece of work you admire was built on something else

Apr 8, 2026

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12 min read

every piece of work you admire was built on something else

build the house around a belief, not a brief.

Mar 28, 2026

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11 min read

build the house around a belief, not a brief.