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Native Unit is a cultural media company built for creative operators. People who refuse to choose between creativity and business, taste and strategy, aesthetics and impact. We believe great work comes from curiosity and experimentation, not force. The best builders today aren't optimizing toward someone else's definition of success. They're treating work as a playground: a space to explore, iterate, and build what matters to them.

In Practice 004: DonYé Taylor (@donyetaylor)

Sep 30, 2026

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6 min read

In Practice 004: DonYé Taylor (@donyetaylor)

The Etcetera Creative, in her own words.

IN PRACTICE

In Practice 003: Lorenzo G. Federici (@lorenz.og)

Sep 17, 2026

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11 min read

In Practice 003: Lorenzo G. Federici (@lorenz.og)

Designer

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NATIVE FILES

Third Space 2.0

Sep 14, 2026

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5 min read

Third Space 2.0

Why brands are treating physical space as their most durable moat.

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IN PRACTICE

In Practice 002: Yash Sheth

Sep 6, 2026

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4 min read

In Practice 002: Yash Sheth

Photographer

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REFERENCE POINT

Amateurmaxxing

Sep 2, 2026

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3 min read

Amateurmaxxing

On hobbies, participation and the return of doing things for no reason.

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IN PRACTICE

In Practice 001: RJ Powell (@ibreathmusicallday)

Aug 10, 2026

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14 min read

In Practice 001: RJ Powell (@ibreathmusicallday)

music curator, show talk host, filmmaker, writer, content creator.

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